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The Digital Marketing Institute is the global certification body that sets the standard of digital marketing education. Our goal is to address the growing digital skills shortage by helping individuals from across the globe up-skill and kick-start their digital marketing career. We continuously work with industry leaders, such as Google, Facebook, Linkedln and IBM, to validate course content, identify global trends, skills framework and competencies. We enable continued learning through the Membership platform for all our graduates and members. We have over 150,000 certified students across 100+ countries and we are the global standard for Digital Marketing education.
Globally Recognized Professional Certifications From DMI
The following are the globally recognized certifications offered in collaboration with Digital Marketing Institute.
DMI Pro Program
DMI Specialist: Search Marketing
DMI Specialist: Social Media
DMI Specialist: Strategy & Planning
DMI Pro Program
Course Duration
30 to 60 Hours
Boost your career and Stay Relevant with the world’s most recognized Digital Marketing diploma. Continuously updated content means you’ll get cutting-edge digital marketing and soft skills, always. Learn Google Ads, social media marketing, SEO and much more. Become a certified digital marketing professional with DMI.
Learning Outcomes
- Find your audience using the right media channel. Win hearts and minds and make your followers grow and grow and grow
- Make your website visible to more humans thanks to Search Engine Optimization (SEO) techniques
- Drive the right traffic to your website through smarter Pay-Per-Click (PPC) advertising
- Create compelling digital display campaigns
DMI Specialist: Search Marketing
Course Duration
30 to 60 Hours
This dynamic specialized online search marketing course covering SEO, paid search (PPC), Google AdWords, Microsoft Ads (Bing Ads), and digital display advertising gives you the skills, know-how, strategy and techniques to be that change. Here is power. The power to influence. To speak to billions of people.
Learning Outcomes
- Rise up in Google rankings and become the go-to brand or authority
- Master the practical stuff. This course merges thought leadership and the technical skills, tools and tactics you need to get the job done. We give you everything you need to plan, implement and measure an effective SEO campaign – to make your brand seen
- Create and position content which ultimately leads on a journey to conversion. It’s about context and relevance. Together they make meaning. And inspire behavior
- Scatter seeds in millions of minds. Many will bear fruit
- Optimize your website. Create a smooth and effective consumer journey
- Measure more. Succeed better. Apply key search marketing campaign metrics, performance analysis and campaign optimization for higher conversion rates
- Make an entrance
DMI Specialist: Social Media
Course Duration
30 to 60 Hours
Develop true expertise and learn every aspect of Social Media Marketing across 10 modules of interactive content such as Facebook, LinkedIn, Snapchat, YouTube and Instagram. Gain relevant and deep knowledge of social strategy, research and content from industry skills experts.
Learning Outcomes
- Use thought, tools and tactics. Access everything you need to reach into the minds of millions. This course weaves thought leadership with practical skills.
- Learn what’s possible, create powerful, actionable strategies, and use capabilities to make your brand vision manifest
- Perfect the art and craft of social voodoo
- Work the various platforms so your brand speaks the right language and stays meaningful
- Create mesmerizing content and put it in the right place at the right time
- Drive online consumer behavior towards conversion
- Apply the superpowers of analytics to optimize your offering. Do better and then do better again
- Win friends and influence people
DMI Specialist: Strategy & Planning
Course Duration
30 to 60 Hours
This dynamic online Diploma in Digital Strategy & Planning course covering topics in digital communications, analytics, marketing automation and budget & strategy formulation giving you the skills, know-how, strategy and techniques to be that change. Here is power. The power to influence. To speak to billions of people.
Learning Outcomes
- Combine the power of data with state-of-art thinking to create measurable campaigns that effect human behavior and drive conversion rates. This course explores concepts and practices from the edge of new, but we also keep things rooted and deliverable. This is where ideas meet tools and tactics
- See what’s possible. Push the limits of what’s possible. Take the game to a new place
- Take the clarity and creativity of conventional marketing far beyond conventional limits. Set great ideas loose in a bigger, more exciting world
- Automate. Unleash the silent power. Let your vision unfold as you sleep or play
- Step up and lead. Where is the industry? What does it need tomorrow? Where can you take it? Planning means creating. Skills mean confidence
- Respond and grow. The powers of analytics
- Deliver as never before. Make everything you do and spend matter
SHORT COURSES FROM DMI
All of DMI’s short courses are delivered online by industry leading skills experts with relevant career ready content.
